Business Communication - Assignment 2 Essay Example | Topics and Well Written Essays - 2500 words

Business Communication - Assignment 2 - Essay Example The process also tends to be highly emphasised on the exchange of thoughts among parties by verbal as well as non-verbal means that could be beneficial for the organisation to a large extent (Means, 2009). However, in practicing effective business communication strategies, businesses in the global context have often been observed as facing problems due to extensive influences of globalisation in terms of cross-cultural language barriers and distinctiveness. It has been observed in this regard that inadequate understanding among employees regarding the cross-cultural influences during their operations can further lead to various issues in terms of ethical concerns and misinterpretation of the communicated message. Inappropriate cross cultural training of employees can also influence poor performances, poor productivity, greater employee turnover and conflicts within the internal business environment of an organisation. Additionally, misinterpretation in business communication can be observed when the employees are unable to identify the organisational process thoroughly through which the objectives can be achieved (Genc, 2010). The influence of culture on consumer behaviour is found to gain greater attentiveness within the context of contemporary marketing and within disciplines related to consumer behaviour theories as well as practices in the national and in the global arenas. It has often been observed in this regard that consumer behaviour is principally emphasised on the decision making of individuals in the cultural as well as social contexts. According to Farhangmehr & Shoham (2004), the impact of culture is dynamic and its divergences provide an adverse effect on the decision making process of a particular business organisation. From another perspective, it can be stated that influence of culture hypothesises