Consumer Behaviour Term Paper - Company Analysis Essay

Consumer Behaviour Term Paper - Company Analysis - Essay ExampleBA is traded on the London Stock Exchange and the New York Stock Exchange.(LSEBAY,NYSEBAB)The current share price, as on twenty-seventh march is 499.(with a 52 week high of 579.5 and a low of 277.0).The product line of British Airways corresponds to the origin of the civil aviation industry in the gentlemans gentleman. On Aug 25,1919 British Airways forerunner company Aircraft Transport and Travel(AT&T) introduced the worlds first daily international scheduled air service between London and Paris. On thirty-first March 1924, Britians four airlines-Instone, Handley Page, Daimler Airways and British Air Marine Navigation-were amalgamated to form violet Airways. In 1935 a number of small UK air transport companies merged to form the original in private owned British Airways Ltd.In 1939 Imperial Airways and British Airways were nationalized to form British Overseas Airways Corporation(BOAC).After the second world warfare BOAC continued to operate long-haul services while continental European and domestic flights were operated by a pertly formed company-British European Airways(BEA).In 1972 BOAC and BEA were combined under the British Airways Board which lead to the creation of British Airways in 1974.In 1981, a management team was instituted under the chairmanship of Lord King with the objective to run the weed on more commercial lines turns around its financial performance and prepare it for potential privatization (which implied full shipping of ownership to the private sector rather than simply a sale of minority pursuit.)The new government activity sought to re-organize the company in a number of ways including the followingBA continued to be a public corporation until 1984 when it became a public limited company (plc) in readiness for floatation. In early 1987 the Government sold the entirety of its stake in the airline,ieno minority interest was retained and sales proceeds of 900 million were realized.The company is enjoying robust financial health. For the year ending 31st March